Case studies - The Heart Company
The Heart Company
Continuous, data-driven improvements since 2019
About
The Emotional Fragrance Brand
THE HEART COMPANY makes 100% vegan, feel-good perfumes developed by Givaudan, each one built around an emotion — "Happiness in a Bottle," "Kindness in a Bottle," "Love in a Bottle," "Positivity in a Bottle" — housed in the brand's signature heart-shaped bottle. The range also includes a wedding perfume line and ties into charity projects.
The challenge
Revamping a theme someone else had already modified
The starting point was an existing theme previously modified by another company. The work meant a comprehensive redesign, adding functions the store owner needed and sections the original theme simply didn't offer — followed by an ongoing, data-driven process of analysing user behaviour and adjusting the site since late summer 2019.
Process
HOW WE BUILT IT
-
Existing Theme Revamp
Comprehensive redesign of a theme previously modified by another company.
-
New Sections & Functions
Introduced numerous sections and functions the original theme didn't offer.
-
Ongoing Data-Driven Optimisation
Continuous analysis of user behaviour, with site adjustments based on the data, since late summer 2019.
Store screenshots
MMShopyDevs is a very experienced Shopify agency! They are super responsive, very customer-oriented, and very kind! Their Shopify knowledge and help with various apps, as well as their feeling for brands and their brand DNA, are really unique! We are more than happy to have Marco on board as an external consultant for our THE HEART COMPANY beauty & self-care brand journey!
THE HEART COMPANY
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
