Case studies - M.Hulot
M.Hulot
A premium theme, tailored for handmade leather craftsmanship
About
Timeless leather goods, made in England
M.Hulot, named after the fictional character Monsieur Hulot, crafts leather bags and accessories proudly made in England, blending timeless, classical design with contemporary style. Founded in 2011 by Anna Kreeger, the brand counters throwaway culture and over-branded goods, working closely with makers from its Cambridgeshire studio to prioritise material integrity and functional beauty over trends.
The challenge
A premium theme that still feels handcrafted
The store needed to be easy to navigate and aesthetically appealing while genuinely communicating the brand's identity — a warm, inviting atmosphere that reflects high-end, handmade leather craftsmanship, built on a premium (not fully custom) Shopify 2.0 theme.
Process
HOW WE BUILT IT
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Store & Theme Setup
Full Shopify store and premium Shopify 2.0 theme setup, configured for easy navigation and aesthetic appeal.
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App Integrations
Third-party app integrations added to extend the store's functionality.
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Training & Support
Video training, real-time training, and ongoing development and assistance after launch.
Store screenshots
I had a fantastic experience working with Mica and Marco. From start to finish they were clear and easy to understand in every aspect from design and technical, through to lead times and payment. They really understand what is required to sell products at a certain price point and how to make the website look great design wise but also for ease of use. […] When the site was complete, they were still on hand to iron out any last minute issues and we had a follow up call for any queries where they also gave me some invaluable SEO advice. Highly recommend!
M.HULOT
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
