The Heart Company
About the company
E L A London, founded by Elena Antoniades Hart and Ian Hart, is a luxurious two-story boutique in Knightsbridge. It offers women’s fashion, jewelry, and accessories, including renowned brands like Elisabetta Franchi and emerging names like Push Button. The boutique also features Elena’s Made-to-Measure service and Wow Fine Jewellery, along with contemporary art. E L A combines luxury retail with a gallery-like atmosphere, offering a personalized shopping experience that blends Mediterranean flair with English heritage.
Shopify services we provided
- Shopify theme setup
- Shopify maintenance & optimization.
- Video Training & Real-time training.
- Ongoing development & assistance
Our Work
We began with an existing theme that had been previously modified by another company. Our approach involved a comprehensive redesign and the incorporation of numerous functions essential to the store owner. We introduced a multitude of sections that the original theme did not offer, greatly enhancing the overall user experience on the website. Starting in the late summer of 2019, we initiated a process to analyze user behavior and adjust the site based on the data we received.
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