The Heart Company
About the company
E L A London, founded by Elena Antoniades Hart and Ian Hart, is a luxurious two-story boutique in Knightsbridge. It offers women’s fashion, jewelry, and accessories, including renowned brands like Elisabetta Franchi and emerging names like Push Button. The boutique also features Elena’s Made-to-Measure service and Wow Fine Jewellery, along with contemporary art. E L A combines luxury retail with a gallery-like atmosphere, offering a personalized shopping experience that blends Mediterranean flair with English heritage.
Shopify services we provided
We began with an existing theme that had been previously modified by another company. Our approach involved a comprehensive redesign and the incorporation of numerous functions essential to the store owner. We introduced a multitude of sections that the original theme did not offer, greatly enhancing the overall user experience on the website. Starting in the late summer of 2019, we initiated a process to analyze user behavior and adjust the site based on the data we received.